When I tell people I’m a blogger their first question is always, “What do you blog about?” or “What’s your niche?” At one point, I hated this question. I felt like people wouldn’t take me seriously once I told them I did not have one. I didn’t think they would understand that having a niche made me feel limited, which gave me anxiety. And on the flip-side, I felt like if I didn’t have one I wouldn’t fit in with other bloggers.
When I started looking to rebrand my website, I did a lot of research. I studied blogging (and I still study blogging) because I wanted to be good at it. I used my knowledge of public relations to refresh my memory on marketing/pitching. I wanted to create something for me but I still wanted it to be something that people would connect with. So many people told me:
“Well you like makeup so you should be a beauty blogger.”
“Well you like food so you should be a food blogger.”
“You’re always at events, you should write about those.”
I appreciated their input but it proved my exact point! You can be good at more than one thing. And people can look to you for advice on more than one thing. I read so many articles and blog post that talked about why you need a niche. I started to question if I really wanted to keep going without one. Then I randomly came across an article about nicheless blogging and I am so happy I did. That assured me that I did not need a niche. I could blog beyond the limitations that are set for bloggers. And some of these same limitations effect other entrepreneurs.
Know Your Lane
When people ask me, “What’s your niche?” I used to say, “I believe in nicheless blogging so I don’t have one.” But that caused a lot of blank stares so I changed my answer to “I’m a lifestyle blogger with a focus on beauty, food, and travel.” This goes over easier because people who don’t blog can relate to it. They can decide if my content will be something they are interested in. More often than not, if they can relate to you and feel that you are personable they will check out your content anyway. You have to find your lane and perfect your elevator pitch. What you say in those first minutes of describing your business will be how people remember you.
We always hear, “Don’t be afraid to be different.” And that phrase should stick with you through your journey as an entrepreneur. With the power of social media everyone has something to sell. It could be a book, a t-shirt, or beauty products. And there will always be room for one person in the same industry. You just have to find what works for you. Let your personality shine through your business and your audience will come; with or without a niche. Remember the average millionaire has at least 7 streams of income. People will support based on how your brand makes them feel. So what do you want to convey to a future supporter and/or customer?